MatterForm is a boutique PR and communications agency in Mumbai. We find the substance in your story, shape the narrative, and connect it with the people who need to hear it.
↓A communications practice
Public relations & communications, built on a decade of earned-media craft.
Meghna Bhimrajka is the founder of Matterform Communications, a Mumbai-based boutique public relations and marketing agency. With over 10 years of experience across beauty, hospitality, lifestyle, fashion, business, and retail, she has worked with leading brands including Aza Fashions, Tiffany & Co., Tom Ford Beauty, IMG Reliance, Raghavendra Rathore, and Jaipur Rugs, among others.
Built on a belief in quality over quantity, Matterform Communications takes a strategic, personalised approach to brand building, with a strong focus on earned media, editorial storytelling, and meaningful media relationships. The agency works closely with brands to shape distinctive narratives, build credibility, and create lasting visibility through thoughtful, impactful communication.
The way we work
We look for what makes a brand matter, then build a story with enough clarity and substance to travel beyond the room it started in.
Different briefs call for different approaches. The through-line is always the same: work that means something, told well.
Building credible brand narratives through strategic storytelling and earned media. We work closely with journalists, editors, and key publications to secure meaningful coverage that enhances reputation, visibility, and trust — with consistent messaging across print, digital, and broadcast.
Creating authentic partnerships that align with a brand’s identity and audience. We identify the right personalities, manage relationships, and structure collaborations that feel organic — from talent engagement to campaign execution across media, digital, and live activations.
Bringing brands together through curated experiences and strategic partnerships. From launches and media previews to cultural and lifestyle events, we design platforms that amplify visibility, facilitate meaningful collaborations, and create impactful, shareable moments.
Strategy before noise
Each client has a distinct story and a unique selling proposition. As a consultancy working primarily in earned media, our focus is on identifying the key differentiator of every brand and presenting it to the right journalist at the right time to secure impactful editorial coverage.
Thoughtful positioning and strategic timing shape perception and drive meaningful visibility. Through a carefully curated media approach, we build relationships that help brands gain credibility, relevance, and long-term recognition in their industries.
A selection of brands, people and experiences across hospitality, fashion, events and lifestyle.
A PR agency helps a brand earn attention it doesn't pay for: press coverage, editorial features and meaningful media relationships. We shape your story, decide where it should be told, and work with journalists and editors to get it there.
Advertising and most influencer posts are paid placements. PR is earned: coverage appears because the story is genuinely worth telling. That is why it builds credibility that lasts beyond a single campaign.
We work across beauty, hospitality, lifestyle, fashion, business and retail, from restaurants and hotels to designers, labels and founder-led brands.
We are based in Mumbai and work with brands across India.
Every engagement starts with a conversation about your brand and goals. We then agree a scope, whether ongoing communications support or a focused project such as a launch or event.
Share a few lines about your brand through the contact form or email us. We will get back to you to set up a first conversation.
Have something worth saying?
“Every client has a story worth telling — let’s find the right people to tell it to.”